I help brands get found, cited & chosen in AI search.
I’m Sheraz — a GEO / AEO and SEO specialist based in London. I combine technical SEO, structured data and AI-driven content so brands surface and get cited across ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude and Gemini — not just the classic blue links.
Search is changing. I help brands stay visible through it.
For four years I’ve worked across SEO, paid social and content — and over the last two I’ve gone deep on Generative Engine Optimisation: the practice of making content that AI systems understand, trust and cite back to users.
My approach is hands-on and data-led. I run technical audits, implement schema and structured data, build E-E-A-T-led content, and measure everything in Search Console and GA4. Most recently I designed, built and ranked a service website end-to-end using Claude Code — a live proof of the playbook below.
I push on what the data actually shows, not what a tool assumes. If a recommendation doesn’t hold up empirically, I correct the method.
GEO & AEO
Winning citations in ChatGPT, Perplexity & AI Overviews with structured, answer-first content.
Technical SEO
Schema markup, crawlability, indexation, internal linking and Core Web Vitals.
AI Content
LLM and agentic workflows (Claude Code) to research, build and scale content fast.
Analytics
GSC, GA4, SEMrush & Ahrefs into clear KPIs, dashboards and leadership reporting.
Skills & tools
Filter by area to see the stack I work with day to day.
GEO / AEO & AI Search
SEO & Content
AI, LLM & Agentic
Analytics & Platforms
From zero to ranking — built with Claude Code
I designed, built and launched a local wheelie-bin-cleaning service site end-to-end, then grew it organically. Here’s the first ~10 weeks in Google Search Console.
Wheelie Bin Cleaning Service
A live, independent project: full technical SEO foundation, schema, GEO/AEO content for local queries, and ongoing growth — no external developer.
- Designed and built the entire site end-to-end with Claude Code — no external developer.
- Full technical foundation: site architecture, schema, internal linking, mobile & page speed.
- GEO/AEO tactics: question-based, authoritative answers structured for AI Overviews.
- Zero to 48.3K impressions & 1,390 clicks in ~10 weeks (verified in Search Console).
Experience
Tap any role to expand. Four years across SEO, GEO, content and paid social.
Certifications & education
Certifications
Education
Languages
Got a search problem worth solving?
Whether it’s ranking in AI search, fixing technical SEO, or scaling content with AI — I’d love to help. Based in London, working with teams anywhere.